A content management system (CMS) is a system used to manage the content of your website. Here are 5 Reasons your organization should be using a Content Management System:
- Save money
- Easy to learn and use
- Do It Yourself (and save more money)
- Many Users, Many Places
- Climb the Search Results
It consists of two elements. The content management application allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. Additionally, the content delivery application, uses and compiles that information to update the website.
A CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a website to tailor its content and advertising to a user’s specific characteristics using information provided by the user or gathered by the site.
Nevertheless two factors must be considered before an organization decides to invest in a CMS. First, an organization’s size and geographic dispersion must be considered especially if an organization is spread out over several countries. Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more difficult to manage.
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