As we have said in our previous article direct marketing is a common form for your company to communicate. Especially the most important form of direct marketing is direct mail, used by advertisers who send paper mail to all postal customers in an area or to all customers on a list.
Direct mail allows you to design marketing pieces in many different formats. It includes advertising circulars, catalogs, free trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail or to homes and businesses, or delivered to consumers’ mailboxes by delivery services other than the Post Office.
Telemarketing is a direct marketing sales technique that has the advantage of speed in a marketing campaign and a common form in which marketers contact consumers by phone.
Email Marketing is a third type of direct marketing. It is the most common medium today for direct marketers because of its low cost, and because customer responses can be generated rapidly. A major concern is spam.
Broadcast fax is a feature that allows someone to send a document or documents to many recipients simultaneously. Documents that need to be sent to a large audience, such as announcements, press releases, newsletters, or other types of information, are often sent by broadcast fax.
But this fourth type of direct marketing, broadcast faxing, is now less common than the other forms. This is partly due to laws in the United States and elsewhere which make it illegal.
Due to the ubiquity of email marketing, and the expense of direct mail and telemarketing, voicemail marketing presented a cost effective means by which to reach people directly, by voice.
The promotions are coupons that have the advantage of recovering what is lost in fidelity in reduction. Draw with a bonus and incentive to return if the product or service provided is good. Based on those you already know through a product, you can get them to discover one another.
However coupons in newspapers and magazines cannot be considered direct marketing, since the marketer incurs the cost of supporting a third-party medium
In direct response marketing the customer responds to the marketing message directly. An example, of this would be infomercials, where prospects view a television presentation of a product offering, and can make a purchase with a credit card over the telephone or internet.
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as “Tupperware parties”.
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