Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of, paid placement, contextual advertising, and paid inclusion.

The Search Engine Marketing is without doubt the discipline of acquiring the most important traffic to a website. Search engines have become the primary source of information on the Internet.

Search Engine Optimization is “optimising” website pages (as you can observe in our previous article) whereas SEM is utilising various means of “marketing”. SEM constitutes Ad words; which comprises pay per click, a form of advertising, particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click. SEM has been growing much faster than traditional advertising and even other channels of online marketing.


Because of the complex technology, a secondary “search marketing agency” market has evolved. Some marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage their search marketing.

Keywords analysis needs to be done for both SEO and SEM; but not necessarily at the same time.

Search Engine Marketing Management (SEMM) focuses on return on investment (ROI) instead of relevant traffic building (as is the case of mainstream SEO). SEMm also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and Pay Per Click SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.


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