Successful business websites don’t happen by accident. Companies with a sophisticated web marketing staff deliberately place every item in a specific place on a page, think through each headline, and consider every graphic element and photograph for impact.
The most important criterion for a successful business website is whether it accomplishes its objective. Your site doesn’t have to be beautiful or cutting edge as long as it ultimately has a positive impact on your bottom line. The second most important criterion is how well the site works from the users’ perspectives.
The easier you make it for users to achieve what they want – whether buying a product, obtaining information, or connecting with others – the more likely your site is to succeed.
For this, direct marketing techniques are highly useful for coaxing users into taking actions you want them to take. The four standard steps of direct marketing (known as AIDA) apply to the structure of websites:
- Attention : get viewers’ attention by using graphics, a headline that grabs, and a benefits-based lead. You have 4 seconds to convince them.
- Interest : build interest with site design and navigation.
- Desire : create desire and a sense of urgency as visitors move themselves toward taking an action.
- Action : Right from the beginning, make it obvious what you want visitors to do, whether it’s to buy online, make a call, send an email, or sign up for a newsletter.
Another think that you have to remember it’s the fact that you can’t count on a linear experience. Websites aren’t like most books, read from front to back. Visitors might not arrive on your home page, and they might skip all around your site. Not every visitor wants the same thing, so you must juggle appeals to multiple subsegments of your target audience.
Then, of course, the general appearance of the site is important and 5 elements appear essentials like the concept (the connection between your site and your brand and target audience), the content (words, pictures, products, audio,..), navigation (the way users move through a site by using menus, links and sitemaps), decoration (buttons, fonts, graphics) and finally the marketing efficacy (methods such as calls to action or signup forms).
Furthermore put your company logo on your website, just as you would on any other advertising or packaging; it’s an essential part of your brand. Also we can reinforce the idea that font is very important because the easier you make it for people to read your content, the more of it they absorb.Finally for your website, photography is a powerful method of reaching your audience with immediacy and impact.
To have more information, do not hesitate to Contact us.