Pay-Per-Click, commonly abbreviated to PPC, is an online advertising method where your advertisement in text format is placed on the results page within a search engines.
The ad usually appears to the side and on top of the organic search results (see our article). You only pay for the advertising campaign if people click on your advertisement ; hence the term Pay-Per-Click.
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO (see our article), or search engine optimization campaign.
Both Pay-Per-Click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a Pay-Per-Click campaign versus months for a good SEO campaign.
- One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign.
- Another advantage is the simplicity of the pay-per-click process. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.
Nevertheless for many internet marketers, especially for those who are just starting out in the business, PPC Advertising is like a scary, risky and expensive way of promoting you’re internet marketing business.
For your PPC’s strategy, Contact us.