According to a recent AT&T Small Business Technology Poll, 72 percent of the small businesses surveyed said they used a mobile app in their business. Even more striking, nearly 40 percent of those surveyed said their business most likely would not survive — or would be greatly challenged — without mobile apps.

Online marketing feeds off of the technologies that continue to drive increased sales and higher customer retention rates. Business owners can now market their business, sell to their prospects and retain their customers – all from the palm of their hand. The booming smart phone market has completely changed how businesses interact with prospects and customers.

Whether or not Steve Jobs had the foresight to know that his most innovative creation to date, the iPhone, would change the way that we all communicate with each other, it is obvious that his powerful hand held creation has quickly become an essential tool for any business owner.

Running an effective online marketing campaign can be a full-time job, let alone running a business as well. Luckily, there are numerous tools available that continue to make online marketing more convenient than ever before. One of our favorite tools is the iPhone.

Apple’s iPhone, with its selection of over 1 Million applications, allows business owners and marketers to dynamically advertise and promote their business right from their mobile phone.

With the amount of functionality that the iPhone has, it is possible to manage almost all of your online marketing initiatives (from just about anywhere) throughout your own application or iPhone Apps such as :

  • Facebook (Free)
  • Twitter ($2.99)
  • Linked In (Free)
  • Word press (Free)

If you choose to create your own application, we can notice two basic business models. After you develop an app, you basically have the choice to distribute it as either a paid application or a free application.

You can make money from both models, and depending on the application sometimes you can actually make more by giving it away for free. For our iPhone app business, 50% of the income comes from paid apps, and the other 50% comes from free apps.

If you need more information, do not hesitate to Contact us.