Internet is the sixth major media, ahead of its film investments (2.5% market share of approx., 131 million net).

Market growth has been strong and is expected to decline now.43% of households are equipped with micro-computer, with 2 / 3 connected. Thus, nearly 22 million French Internet access to end-2003 (43% of French + 11 years), consuming up to more than 14 hours a month (Médiamétrie).

Nearly a third of households connected (2.2 million) accessed now via cable or DSL (25% in 2002). Broadband users spend more than 17h on the canvas in a month (3 times longer than narrowband users).

Democratization is underway, with 35% women, 20% aged 50 +, 38% and 25% of employed workers.In the last quarter 03, 8.3 million Internet users were online shoppers.Beyond the web, people use more Internet applications (e-mail, instant messaging, audio / video players, file-swapping software, …).Finally, note the rise of terminals to surf: mobile phone with WAP or i-mode, PDA.

Equipment progresses in computer and other devices, falling tariffs should further promote the penetration and Internet usage.

For example in Australia, access to internet has been this evolution :

Year Internet Access Broadband Internet access (a)
1998 16% n.a.
1999 22% n.a.
2000 32% n.a.
2001 42% n.a.
2002 46% n.a.
2003 53% n.a.
2004-05 56% 16%
2005-06 60% 28%
2006-07 64% 43%
2007–2008 67% 52%

The seven mass media in order of their introduction are:

  1. Print (books, pamphlets, newspapers, magazines, etc) from the late 15th century
  2. Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century
  3. Cinema from about 1900
  4. Radio from about 1910
  5. Television from about 1950
  6. Internet from about 1990
  7. Mobile phones from about 2000

Each mass media has its own content types, its own creative artists and technicians, and its own business model. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media.