Google Alert is an automated Web search service that can help people and businesses monitor the Internet for developments and activities that could concern them.

Google Alert sent to you emails when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:

  • Find out what is being said about their company or product.
  • Monitor a developing news story.
  • Keep up to date on a competitor or industry.
  • Get the latest news on a celebrity or sports team.
  • Find out what’s being said about themselves.

Currently there are six types of alerts sent when new content matches the search terms of the alert:

  • Everything – (default setting) aggregates News, Web and Blogs
  • News – sent when matching content makes it into the top ten results of a Google News search
  • Web – sent when new web pages appear in the top twenty results for a Google Web search
  • Blogs - sent when matching content appears in the top ten results of a Google Blog Search
  • Video – sent when matching content appears in the top ten results of a Google video search
  • Groups – sent when matching content appears in the top fifty results of a Google Groups search

Morever, it is very easy to use :

  1. You enter a query that you’re interested in.
  2. Google Alerts checks regularly to see if there are new results for your query.
  3. If there are new results, Google Alerts sends them to you in an email.

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