Online advertising has increased during the last couple of years. In 2010, corporations paid around fifty billion dollars advertising and marketing online. This number is predicted to move up noticeably this year.
For example online ad spending in the US will grow by over 20% this year, passing the $30 billion mark and social networks will receive 11% of online ad spending at the end of 2011.
Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to market their goods.
Web banner advertising
Banner ad is a graphic image used on web sites which come into views on all sorts of web pages and differ significantly in appearance and subject matter. Most of user that’s why attracted and clicks on it which takes them to the main website of that product.
Here, 3 examples of web banner advertising :
- Floating Ads
It is a kind of advertisement in which an ad moves across the screen or float above certain contents. Users may click the ad and visit the company website.
- Wallpaper advertisement
This is popular type of online advertisement. An ad appears and changed the background of the website.
- Pop – up ads
In pop -up ads, a new window opens in front of existing window. The newly opened window displays the entire advertisement.
Pixel advertising is one of the newest and most talked about advertising. The cost of an advertisement is calculated based on the number of pixels it occupies and it can be an inexpensive way to market your site.
Nowadays most of internet user have personal blogs, through this they try to advertise their products to make profit out of it. Yes this strategy works if you can handle and produce something different with your blog which can attract users. Blog advertising is especially appropriate for new launches, new products, and newsmakers.
Mobile advertising is an indispensable column of a successful online marketing strategy as mobile internet users are growing rapidly.
Promotional advertising is a tool used to dwell the buyer with the idea of buying the product. There are so many ways of promotional advertising like giving freebies, discount coupons, Flyers, Contests etc.