Online advertising has increased during the last couple of years. In  2010, corporations paid around fifty billion dollars advertising and  marketing online. This number is predicted to move up noticeably this  year.

For example online ad spending in the US will grow by over 20% this year, passing the $30 billion mark and social networks will receive 11% of online ad spending at the end of 2011.

Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to  market their goods.

Web banner advertising

Banner ad is a graphic image used on web sites which come into views on all sorts of web pages and differ significantly in appearance and  subject matter. Most of user that’s why attracted and clicks on it which  takes them to the main website of that product.

Here, 3 examples of web banner advertising :

    • Floating Ads

It  is a kind of advertisement in which an ad moves across  the screen or float above certain contents. Users may click the ad and visit the  company website.

    • Wallpaper advertisement

This is popular type of online advertisement. An ad appears and changed the background of the website.

    • Pop – up ads

In pop -up ads, a new window opens in front of existing window. The newly opened window displays the entire advertisement.

Pixel Advertising

Pixel advertising is one of the newest and most talked about  advertising. The cost of an advertisement is calculated based on the  number of pixels it occupies and it can be an inexpensive  way to market your site.

Blog advertising

Nowadays most of internet user have personal blogs, through this they  try to advertise their products to make profit out  of it. Yes this  strategy works if you can handle and produce something different with  your blog which can attract users. Blog advertising is especially appropriate for new launches,  new products, and newsmakers.

Mobile Advertising

Mobile advertising is an indispensable column of a successful online marketing strategy as mobile internet users are  growing rapidly.

Promotional advertising

Promotional advertising is a tool used to dwell the buyer with the  idea of buying the product. There are so many ways of promotional  advertising like giving freebies, discount coupons, Flyers, Contests  etc.