Your logo creates a prospect’s first impression of your business. Make sure you have a high-impact logo that’s dressed to impress.

“Showing that you care about your image signifies that you care about your clients.”

Custom Logo Design & Development

Your logo should not only let prospects know what you do—it should captivate them. Your tagline can further define your market niche and communicate your company’s core benefits to your target market.

A logo is not static—it must change as your company or market changes. Consider McDonald’s and BMW. Each has updated its logo’s look and feel numerous times; as a result, these companies consistently reflect a modern sensibility.

Pretty Good Plan can help build your brand from the ground up—or rebrand an outdated, “tired” corporate image, absorbing just the right balance of original features to ensure brand integrity and loyalty. You’ll notice that our prices are significantly lower than the norm—even though we capture your creative vision using our proven custom process, not a mass-produced online logo shop.

A Unique and Highly Effective Process

To create an effective illustrated logo for your company, Pretty Good Plan begins with a discovery process, during which we learn about your business and discuss ideas for your identity. Rather than taking a shot in the dark, we choose—in close collaboration with you—an agreed-upon “visual direction.” For example, through the discovery process we may determine that a company wants a cutting-edge logo with a progressive font style, vibrant colors, and a circular symbol that expresses motion or action. We then identify several existing designs that are to the client’s liking. This provides a solid foundation upon which to build the logo that best represents the client.

Logo Modification

Sometimes a logo just needs a few tweaks and minor updates to bring it to the next level. For cases like these, our logo modification program is a perfect fit. We will alter your existing symbols, graphic effects, shading, colors, etc., and explore numerous fonts and color combinations until we reach the design around which you’ll develop the future of your business. We’ll do a thorough review of your brand identity and give you our honest, expert opinion on whether your logo needs a facelift…or a whole new face.