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The impact of Pay-Per-Click

Posted on 12, Jul

Pay-Per-Click, commonly abbreviated to PPC, is an online advertising method where your advertisement in text format is placed on the results page within a search engines.
The ad usually appears to the side and on top of the organic search results, ie in the SEM. You only pay for the advertising campaign if people click on your advertisement ; hence the term Pay-Per-Click.

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Search Engine Marketing (SEM)

Posted on 17, May

Search engine marketing, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of, paid placement, contextual advertising, and paid inclusion.

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