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The impact of Pay-Per-Click

Posted on 12, Jul

Pay-Per-Click, commonly abbreviated to PPC, is an online advertising method where your advertisement in text format is placed on the results page within a search engines.
The ad usually appears to the side and on top of the organic search results, ie in the SEM. You only pay for the advertising campaign if people click on your advertisement ; hence the term Pay-Per-Click.

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Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results.

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Lets Go Surfing is a fun, safe learning experience and the only officially licensed surf school on the most popular beach in Australia: Bondi Beach, famous for its white sands, clear water & great surf.

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